For cafés & restaurants · one outlet

Direct vs. third-party.

Compare the cost of the same orders on your delivery app and your own 2UP channel. The difference is your estimated saving.

Estimated monthly saving₹3,557.87

See result

Third-party platform

Your current delivery app

Cost for the same 225 orders

Third-party cost / month₹15,750

Enter the orders and fees from your current app.

Delivery-platform orders / monthOrders currently placed on the platform.Average food bill₹After discounts; includes food tax. Excludes delivery and tips.Your current platformEffective platform fee%Commission + restaurant payment fees, as a % of the food bill. Before fee tax.

20% is an editable example. Use your own restaurant fees.

Direct platform

Your own ordering channel with 2UP

Cost for the same 225 orders

Direct cost / month₹12,192.13

2UP planBilling

Core: ₹1,499 / month before GST. No 2UP percentage commission. Payment processing and couriers are separate.

Courier cost / direct order₹Use your rider or courier quote. 2UP is software; a courier is separate.Delivery fee paid by your customer₹Reduces your delivery cost. Cannot exceed the courier cost here.

Optional costs, tax & setup

Third-party platform · extra costs

Platform flat fee / order₹A separate merchant fee, before fee tax.Platform monthly fee₹Monthly platform fee you will stop paying₹Default 0: keeping the platform usually keeps its fixed fee.Other platform costs / order₹Ads, refunds or extra delivery costs you pay. Exclude discounts already in the food bill.

Direct platform · extra costs

Gateway percentage fee%Gateway flat fee / paid order₹Direct orders using this gateway%Add costs of other payment methods in direct operating costs.Direct promotions & other costs / order₹Extra direct discounts, refunds, packaging or transaction charges beyond the entered food bill.Direct operating costs / month₹Extra staff, ads, maintenance or hosting outside your plan.

One-time setup / custom-build investment₹Enter the full agreed budget, including non-recoverable tax. Default 0 excludes optional setup and custom projects.

Count GST/VAT on fees that I cannot recover.

Fee-tax defaults: India 18%, UAE 5%; adjust to your invoices and recovery position. Food tax is not a saving. Courier and “other cost” fields should include only the costs you bear, including tax you cannot recover.

I qualify for the 2UP launch offer: ₹500 off the first 3 paid monthly invoices.

This affects the first-year estimate only. Standard recurring savings use the renewal price. Eligibility is confirmed in your quote.

India · INRCost estimate

Estimated monthly saving

₹3,557.87

Third-party cost ₹15,750 − direct cost ₹12,192.13 = ₹3,557.87 saved per month.

About 67 direct orders / month cover the added fixed costs.

First 12 paid months: ₹42,694.44
Saving / direct order: ₹22.48

Explore Core pricing

Fee GST/VAT excluded. Annual projections hold volume and order mix constant.

All orders · full monthly cost breakdown

Your whole restaurant, before and after.

The same 900 orders. A different mix of ordering channels.

Before fee GST/VAT

All on the platform₹63,000

900 platform orders / month

With a 2UP direct channel₹59,442.13

225 direct + 675 platform orders / month

Monthly costs	All on platformSwiggy · your figures	Platform + 2UP25% of orders moved direct

Only restaurant-paid costs count. Customer platform fees and tips are excluded. Fees on orders that remain on the marketplace are retained. Common food, rent and staff costs are unchanged; add extra direct-channel costs above.

First-year saving after one-time investment

12 paid months at standard Core pricing; no launch discount or one-time investment included.

Cash payback: within the first paid month at these assumptions.

₹42,694.44

Start with the guests who already know you.

Your direct channel can grow alongside your marketplace presence.

01 / A manageable first step

Move a share, then measure.

Start with repeat guests you can reach through your own, consented channels. Use the slider to test a realistic share.

02 / A fixed software fee

More orders. Same plan price.

2UP’s proposed Core and Growth plans use a subscription, with no percentage commission. Delivery, payments and optional projects remain separate.

03 / The full cost in view

Price the delivery too.

Use your actual courier and gateway quotes. Include direct discounts and extra running costs before deciding what you can keep.

Build your direct-order channel.

Compare the features, launch offers and optional custom design for your restaurant.

Compare 2UP plans

Research, fee examples & how we calculate

Public sources checked 3 October 2026. These examples are not a quote for your restaurant. Your agreement, fee basis, promotions, payment mix and invoices take precedence.

India · Swiggy & Zomato

Swiggy says commission depends on location and promotional services. Zomato’s restaurant terms place service and payment fees in the signed enrolment form. We use an editable 20% example for each, rather than claiming a universal rate.

Swiggy partner guide
Zomato restaurant ordering terms

UAE · talabat

talabat explains that commission supports delivery and platform operations. Its 2025 annual report says some restaurant contracts have separate payment processing fees. The calculator’s 25% is an editable scenario, not a published standard tariff.

talabat UAE partner page
talabat 2025 annual report · page 88

UAE · noon Food examples

The published UAE service annex lists regular orders at 25% plus 2% payment processing, and AED 149 per brand/month. Its loyalty option lists 19% plus 2%, AED 5 per loyalty order and AED 99/month. Presets combine percentage fees; loyalty assumes every modelled order is a loyalty order. Confirm your own annex. Fixed fees remain unless you explicitly remove them.

noon UAE service agreement

Direct payments & delivery

Payment examples: Razorpay’s public page lists 2.15% + GST; Stripe UAE lists 2.9% + AED 1 for domestic cards. Other methods, international cards and contracts can differ. India’s ₹40 courier input is illustrative. UAE’s AED 12 input references noon’s rider-on-demand example for up to 12 km; it is not a 2UP courier quote or integration.

Razorpay pricing · Stripe UAE pricing
UAE rider-on-demand reference

A comparison you can check.

Monthly saving = platform costs avoided on moved orders − direct payments − delivery cost you bear − extra direct costs − 2UP subscription.

Orders moved = monthly platform orders × your chosen share, rounded to a whole order. Total demand, food bills and discounts already in the food bill stay the same.
Use an effective platform percentage on the entered food bill. If your agreement calculates commission on a different base, divide actual percentage-based merchant fees by food bill sales to obtain the comparable effective rate.
Gateway fees apply to the food bill plus the delivery fee collected from the customer, on the gateway-paid share. Courier cost is reduced by that customer delivery charge; pickup sets both to zero.
Platform “other costs” apply only to orders on that platform. Direct “other costs” apply only to direct orders. Avoidable fixed platform fees cannot exceed the platform monthly fee.
Annual 2UP billing uses 11 standard monthly fees for 12 months; its monthly result allocates that annual cost across the year. First-year and cash-payback figures account for the full annual invoice upfront. A monthly launch offer reduces only the first 3 paid invoices; it is not stacked with annual billing.
One-time investment is deducted once in year one. Optional custom design, ongoing care and setup are excluded unless entered. The 14-day trial is not counted as a paid month.
Fee taxes are excluded by default. Turn them on only to count tax you bear, with separately editable rates for platform, gateway and software. Recoverable GST/VAT, food tax, TDS/TCS credits and customer-only fees are not treated as savings.

Tax references: GST Council IT services FAQ · UAE Federal Tax Authority VAT FAQ. Your invoice and tax-recovery position control the actual cost.